Pavelinni Shopify webshop horeca supplies configurator e-commerce portfolio

Shopify webshop for hospitality supplies

Ready for a Shopify Webshop with Custom Configurator?

URL

https://www.pavelinni.com

Pavelinni, part of Katza Group since 1999, is the market leader in sustainable catering accessories and hospitality supplies for table and staff.

With a strong focus on ecology, sustainability, and human values, they serve restaurants, hotels, and catering companies across Europe.

For Pavelinni, we realized a complete Shopify transformation with a centerpiece advanced product configurator that visualizes custom designs in real time.

The webshop redesign included not only a visual renewal aligned with their brand book, but also technical optimization with custom sections, streamlined product structures, and intelligent upsell functions.

We implemented Sendcloud for shipping automation, WhatsApp Business integration for direct customer communication, and carried out a full SEO trajectory. The result: a professional B2B/B2C e-commerce environment that drives conversions through user-friendly product configuration.

E-commerce Solutions: From Standard Shop to Custom Experience

DESIGN & STYLE

The design for Pavelinni exudes luxury and professionalism, strictly following the brand book provided by Katza Group.

Warm beige and muted golden tones create a premium feel, while charcoal gray and black provide contrast. Bordeaux red accents add depth and reinforce the luxurious character, perfectly suited for high-end hospitality.

Platform & Tech

Shopify forms the backbone with custom development for specific functionalities.

We developed custom sections and forms that integrate seamlessly with the configurator. The technical architecture supports both B2B bulk orders and B2C retail sales.

EXTRAS

The project excels in details: complete product catalog restructuring for better discoverability, Instagram Shopping integration for social commerce, and ongoing SEO optimization that we are still managing.

Every adjustment contributes to a seamless customer journey from configuration to checkout.

SEARCH ENGINE OPTIMIZATION (SEO)

We take care of the complete SEO spectrum for Pavelinni: technical optimization, collection structure, product SEO, and content strategy.

Result: improved rankings for hospitality-related search terms and significantly higher organic traffic through optimized URL structures and product copywriting.

SEO&SEA

BUILDER

EXTRAS

We used Shopify as the builder for the Pavelinni website and created custom sections and forms to meet the client’s specific needs.

In addition to building the configurator, we completely redesigned the entire website design, added Instagram and WhatsApp chat integrations, set up a Sendcloud shipping platform, carried out extensive SEO optimizations, etc...

For Pavelinni, we are currently handling the full spectrum of SEO, where we are responsible from A to Z for optimizing online visibility.

DESIGN & STYLE

The design for Pavelinni exudes luxury and professionalism, strictly following the brand book provided by Katza Group.

Warm beige and muted golden tones create a premium feel, while charcoal gray and black provide contrast. Bordeaux red accents add depth and reinforce the luxurious character, perfectly suited for high-end hospitality.