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Shopify webshop for pet store
Shopify E-commerce Development | Parrot Food Niche | Complete Rebranding | Migration & SEO | UI/UX Design | Content Strategy
The client:
GreenParrotShop has been the market leader in natural, scientifically backed parrot nutrition since 1997. What started as a personal quest for better nutrition grew into a globally recognized niche brand.
In 2023, GreenParrotShop made the strategic switch to direct-to-consumer sales. Their challenge: two outdated DIY webshops and a failing Shopify setup that blocked their growth ambitions.
The request to us: transform our digital chaos into a professional e-commerce machine that strengthens our brand and sells.
Project:
For GreenParrotShop, we created more than just a webshop – we rebuilt their entire digital identity. We merged two outdated platforms into one powerful Shopify environment that perfectly balances conversion and brand experience.
The project included a complete rebranding with a new logo and color scheme inspired by the Amazon rainforest, professional product photography and AI visuals, rewritten product content optimized for both search engines and customers, and a user interface designed around the buying behavior of parrot enthusiasts.
We implemented a future-proof content strategy: custom ChatGPT prompts that allow the client to independently create brand-consistent content. With 1,500+ URL redirects, we preserved all accumulated SEO value. The result: a webshop that tells the story, builds trust, and sells.
Techniques
Shopify Development | Responsive Design | Contact Forms | Instagram Feed Plugin | UI Header Navigation | AI Image Generation via Flux | Professional Copywriting | Strategic CTA Integration | Advanced SEO Implementation | Canva Design | Inventory Management Setup | Payment Methods Integration | Shipping Options Configuration | Customer Account Portal | Email Automation | Analytics & Tracking
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Design & Style
The new design of GreenParrotShop combines the rich colors of the Amazon rainforest with Dutch business efficiency.
Custom video banners, AI-generated visuals, and intuitive navigation icons enhance the user experience. Each element is optimized for conversion in the pet food niche.
Platform & Tech
Shopify forms the backbone of GreenParrotShop's new digital platform, chosen for robust e-commerce functionality and scalability.
The configuration combines native Shopify features with selected apps for inventory, multi-channel sales, and email automation. The intuitive dashboard enables the client to operate independently.
SEO
The SEO implementation included 1500+ careful redirects from two old domains, semantic URL structures for 200+ products, and complete schema markup.
This technical foundation resulted in retaining all existing rankings plus new growth in relevant long-tail keywords.
Extra
This project excels in the details: in-depth color psychology research for the parrot niche, a custom AI prompts library for consistent content creation, video banners that tell the brand story without words, and a migration strategy that seamlessly merged two legacy sites.
We also delivered a complete brand guide and training so that GreenParrotShop can consistently implement their new digital identity.
