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Shopify webshop for health products
Shopify E-commerce | Health & Nutrition Sector | Low-Carb/Keto Niche | Netherlands & Belgium Setup | Bundle System | Multi-Product Catalog
The client:
Makkelijk Afvallen is an established brand in the low-carb lifestyle and keto nutrition sector, with a strong online presence in the Netherlands and Belgium.
With their existing website, makkelijkafvallen.nl, they already had a solid foundation of content, recipes, and community. However, their sales ran through Plug&Pay — a one-product checkout tool that limited their growth ambitions.
Their challenge: to find a scalable e-commerce solution for international expansion, with the ability to offer multiple products, bundles, and a professional shopping experience.
Project:
For shop.makkelijkafvallen.nl, we created a complete Shopify e-commerce environment that overcomes the limitations of their Plug&Pay setup.
We migrated from a single-product checkout to a fully developed webshop with an extensive product catalog including supplements, low-carb products, and digital downloads such as recipe bundles.
The new Shopify store integrates seamlessly with their main website while offering a standalone shopping platform. With advanced bundle sales through Selleasy, digital deliveries, and multi-channel integrations, the webshop is ready for scalable growth in the competitive health market.
Techniques
Shopify Platform | Custom Theme Development | Selleasy Bundle App | Digital Downloads | Flow Automation | Lably Product Labels | Collabs Influencer Platform | Instafeed Integration | SendCloud Shipping | Judge.me Reviews | Structured Data Markup | Payment Setup NL/BE | Multi-Currency Support | Inventory Management | Email Marketing Setup
Design & Style
The design for shop.makkelijkafvallen.nl combines familiar healthcare aesthetics with modern e-commerce best practices.
Building on a Shopify template, we developed a custom design that strengthens the brand identity. Clean layouts, clear product categorization, and trust signals create a professional shopping experience that encourages conversions.
Platform & Tech
Shopify provides the scalability that Makkelijk Afvallen needs for international growth.
The robust infrastructure supports multi-product catalogs, complex bundle sales, and automated fulfillment. With apps like Selleasy for bundling and SendCloud for shipping, every aspect of the customer journey is optimized.
SEO
Basic SEO implementation with a focus on health and keto-related keywords, structured data markup for products and recipes, and technical optimization for Core Web Vitals.
The shop subdomain strategy preserves the SEO value of the main domain while providing dedicated e-commerce functionality.
Extra
We also supported the marketing transition with social media and email campaign management during the first few months.
The webshop is prepared for future expansions: international markets, subscription models, and wholesale opportunities are all within reach.
Complete e-commerce
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