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Wix Studio B2B website for lighting industry
Wix Studio Development | Lighting Industry B2B | Drupal to Wix Migration | VELO Custom Code | CMS Database Integration | Design & Interior Sector
The client:
Lux Lumen is a leading specialist in custom lighting solutions for high-end projects in the architecture and interior design sector.
They manage the entire process in-house: from CAD design and prototyping to CNC production and installation. With clients such as Microsoft, Plopsa, and prestigious museums, they position themselves as a premium partner for bespoke lighting projects.
Their challenge: An outdated 2017 Drupal website that no longer reflected their innovative portfolio and technical expertise to potential B2B clients.
Project:
For Lux Lumen, we executed a complete digital transformation from Drupal to Wix Studio, with their premium positioning in the lighting industry at the forefront.
The new website combines a sophisticated UI/UX design with advanced functionality: a custom VELO-coded navigation system, fully integrated product/portfolio database via CMS, and dynamic download capabilities for technical specifications.
We migrated their extensive portfolio of 200+ custom designs and 5,000+ completed projects to a visually impressive platform that perfectly communicates their 20+ years of expertise to architects, designers, and B2B decision makers.
Techniques
Wix Studio Platform | Drupal Migration | CMS Database Integration | Custom VELO Code Development | Dynamic Download Systems | Contact Forms | Responsive Design | Instagram Feed Integration | Strategic CTA Placement | White Hat SEO Implementation | Portfolio & Product Database | Animation Effects | Performance Optimization
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Design & Style
The design for Lux Lumen exudes minimalist elegance with maximum functionality.
Strategic use of whitespace and the existing color palette creates a gallery-like experience where their lighting projects take center stage. Subtle animations enhance the premium appearance without distracting from the technical content.
Platform & Tech
Wix Studio offered the perfect balance between design freedom and technical capabilities for this B2B website.
With custom VELO code, we developed tailored functionalities while the CMS system Lux Lumen provides full control over their extensive product and project database.
SEO
Technical SEO foundation with semantic HTML structure, optimized URLs and metadata for B2B search terms in the lighting industry.
The site is prepared for international expansion with hreflang tags and multi-language SEO capabilities for their European B2B market.
Extra
The UI/UX follows modern B2B design principles with a focus on information architecture and user journey optimization.
Every interaction is designed for conversion – from first impression to contact initiation. The site positions Lux Lumen perfectly in the competitive custom lighting market.
