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Web Design Myth Unmasked: Good, Fast, Cheap Is Impossible (But This Works!)

  • Writer: Fennec Group
    Fennec Group
  • Sep 27
  • 2 min read

Webdesign project management diagram. Realistische verwachtingen voor de klant.
Good, Fast, Cheap diagram

The Magic of Web Design: The 'Good, Fast, Cheap' Triangle Explained


In the world of web design, there is a recurring challenge: balancing quality, speed, and cost. While every company strives for the ideal scenario where all three elements come together, in practice it is often an almost impossible task to achieve them all.


The Triangle Through the Eyes of a Craft Brewery


Imagine this: a craft brewery, "The Golden Hop", is about to launch its unique range of specialty beers at a major beer festival. Their challenge? They must present their brand in a way that does justice to their craftsmanship and passion, but also within a limited budget and with an approaching deadline.


In-depth in the Triangle


  1. Unparalleled Quality (Good): This represents the top tier of web design. Here, every pixel, every interaction is perfectly thought out to optimally represent a brand.

  2. Lightning-Fast Delivery (Fast): The clock is ticking. This is about delivering results in a fraction of the time, often in support of critical business milestones.

  3. Efficient Costs (Cheap): Here we find smart, cost-saving solutions that are still effective, though perhaps with some compromises.


The Triangular Dilemma


It is a commonly heard statement: you can choose two sides of the triangle, but never all three at once—unless you believe in magical unicorns. If you want quality and speed, it probably won’t be cheap. If you want speed and low cost, quality may suffer. And if quality and cost are your priorities, you will likely have to compromise on speed.


Gekleurde stokjes met opschrift: you always have a choice
The choice is up to the customer.


Wisdom of Industry Professionals


"A website is the digital face of a brand. The balance between quality, speed, and price is crucial," said Leontien de Vries, a renowned web developer from Utrecht.

Business Considerations


  • ROI and Value: A first-class website can lead to better customer retention, stronger brand recognition, and ultimately a higher return on investment.


  • Time Advantage: Sometimes, having a "good enough" solution quickly gives a business the opportunity to seize crucial market opportunities.


  • Budget Awareness: Cheap can sometimes become expensive, especially if the solution is not scalable or does not meet expectations.


Conclusion:


Every company, from craft breweries to tech giants, must consider the "Good, Fast, Cheap" triangle in their digital projects. By understanding its principles and acknowledging the inherent challenges, any business can develop a digital strategy that leads them to success.

 
 
 

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